MINI Brand & Lifestyle

Learn more about the MINI brand and find the perfect MINI for your lifestyle today. Journey through MINI’s impressive history and model collection below. Discover how MINI’s iconic and daring performance has kept it in the spotlight for over 60 years! Plus, see how MINI has developed a growing and loyal customer base thanks to all the superb ownership benefits they have to offer both new and used customers.

Get to know everything the new MINI generation has to offer along with unpacking all the impressive performances, designs, and technology the current MINI generation has to offer. Choose from an exciting lineup that includes the iconic Hardtop 2 Door, sophisticated Hardtop 4 Door, the surprisingly spacious Countryman, the road trip ready Clubman, the emission-free Electric Hardtop 2 Door, and the all-new Countryman Plug-in Hybrid. Find the perfect new or used MINI for your lifestyle and budget at ONYX Automotive today.

MINI Ownership Benefits

Explore MINI’s impressive range of ownership benefits available to both new and certified pre-owned MINIs. The timeless style, sophisticated technology, and nimble performances are just the beginning of what MINI ownership has to offer. Additional MINI ownership benefits include:

• Complimentary Maintenance for 3 years with the purchase of a new MINI – 36,000 miles. We’ve got you covered.
• 4-year/50,000-mile MINI New Passenger Car Limited Warranty and a 12-year/unlimited-mileage warranty against rust perforation.
• Roadside Assistance, standard when you purchase a new MINI for the first 4 years thereafter anywhere in the U.S., Canada, and Puerto Rico, offering towing.
• IIHS top safety pick, the MINI Cooper is decked out with smart safety features like predictive brakes and dynamic stability control.
• Comprehensive CPO Protection Plan, 24/7 Roadside Assistance, and all the distinctive design and legendary fun of a new MINI, the road is yours for the taking.

New Generation of MINIs

MINI is upgrading its iconic fleet, starting with its unmistakable Hardtop and Convertible models, as well as its new all-electric MINI Cooper SE model. Each new MINI model will receive comprehensive updates and a refreshed design. With significant updates to the Infotainment and Digitalization, “The Purified MINI” represents the transition into the next generation while maintaining the traditional MINI Genes.

The new generation of MINI’s also will feature an array of brand new exterior accents and technology including updated LED head- and taillights, a new bolder and larger grille, and an eye-catching hexagon safety bar. Inside, the new MINI will boast updates and reimaginings of MINI’s premium offering. Highly anticipated new MINI updates include:

• Overall new front- & rear appearance and new front grille
• LED head- and rear lights as standard for all derivatives
• Introduction of three new body colors & the Multitone Roof
• Extended contents for Piano Black Exterior
• New center instrument design with 8.8” display now as standard
• Updated interior design including new steering wheels
• Various new functions: Steering wheel heating, lane departure warning, ACC Stop & Go
• New adaptive suspension for even enhanced Go-kart driving

MINI History

Journey through MINI’s impressive 60-plus-year history, see how MINI paved the path of what a car could be. Discover all the historic achievements in engineering, style, design, and technology that helped make MINI what it is today. Follow the MINI brand throughout history, from its game-changing 1957 initial launch to its present strives for continued excellence and innovation.

• 1957 post-World War II England the Suez Crisis had sent fuel prices soaring, leading to the research and development of a more economical and efficient car by Alec Issigonis.
• 1959 the first Mini was launched, offering better mileage, stylings, and handles than the competition could produce.
• Perfect timing led to the 1960s style and performance needs, its low-cost, small size, fun, and nimble package were the essence of the 60s culture.
• 1961 British racing legend John Cooper helped engineer a more powerful engine with bigger brakes, leading to the Classic Mini Cooper 997.
• 1964 to 1967 Mini won numerous international races including 3 at the prestigious Monte Carlo rallies.
• 1969 over 2 million Minis had been sold around the world.
• 1977 the Classic Mini’s popularity had truly taken off with over 4 million cars sold. 
• 1999 over 5 million Classic Minis had found happy homes around the world, and a panel of 130 international automotive journalists voted Mini “European Car of the Century”.
• 2002 the United States was open for business, you could now go to your local MINI dealer!
• Today MINI has continued to innovate, offering an available ALL4 all-wheel drive, three models with more seating and four doors, spirited two-seaters, topless motoring – and a new era of sophisticated technology and high-end interiors.
• 2022 MINI models will see a refresh and emphasis on electric technology

MINI Design

If you’re looking to stand out and make a statement, MINI is a perfect choice. Featuring unmistakable looks that are known throughout the world. Carve up the streets in MINI’s signature body with circle headlights, a boxy frame, and MINI’s flat back that opens with its unique side hatch system. Additional unmistakable MINI design highlights found throughout their lineup include:

• Find a wide selection of top-shelf upholstery and interior finish options – from handcrafted wooden surfaces and trim to customizable door bezels, leather steering wheels, and ambient lighting with 255 available color tones.
• Contrasting roofs and mirrors can be found throughout the lineup, an iconic feature that helps MINI stand out from the pack in races.  
• Media System features integrated technology including an impressive 6.5″ Display with, available Connected Navigation Plus with Apple CarPlay capability and a MINI Touch Controller.
• Explore the optional Sport Seats with Carbon Black Sensatec upholstery or available Premium Leather Upholstery, available Panorama Roof, and available Dual-Zone Automatic Climate Control.
• MINI’s offers a surprising amount of space with the MINI Clubman leading the way with 47.9 cubic feet of max cargo space.
• MINI Electric Hardtop 2 Door also features dynamic air curtains that help enhance your drive thanks to its more aerodynamic body.

MINI Electric Hardtop 2 Door Comparison

2023 MINI Electric Hardtop 2 Door vs the 2022 Chevy Bolt EV and the 2022 Toyota Prius

The new 2023 MINI Electric Hardtop 2 Door offers more impressive looks, handles, and technology than the competition. Why settle for the uninspired 2022 Chevy Bolt EV and 2022 Toyota Prius, take command of the timeless and innovative new 2023 MINI Electric Hardtop 2 Door today. Get the familiar feels and next-level amenities you deserve all in one compact and affordable package. Why settle for anything less? Unlock all the thrills, comforts, and technology you want with the new MINI Electric Hardtop 2 Door today.

MINI Clubman Comparison

2023 MINI Clubman vs the 2022 Mazda3 Hatchback and 2022 Volvo V60

Nothing else on the market quite drives the same as a MINI, that is true for the bold and spacious new MINI Clubman. Enjoy the handles of a sporty and nimble MINI combined with the space and capability of a small SUV. Enjoy the perfect balance of track-ready power and road trip-ready fuel economy. With 25 city and 35 highway mpg, up to 301 hp, and up to 331 lb-ft, the new 2023 MINI Clubman proves you really can have it all.

MINI Convertible Comparison

2023 MINI Convertible vs the 2022 Mazda MX-5 Miata and the 2022 Ford Mustang Convertible

Only the new 2023 MINI Convertible features unmatched go-kart-like handles and unmistakable style. Don’t settle for the underpowered 2022 Mazda MX-5 Miata or the cumbersome 2022 Ford Mustang Convertible, get all the power and tight handles you want with the new 2023 MINI Convertible today. Enjoy every drive to the fullest with the new 2023 MINI Convertible’s impressive fuel economy and large display that puts the competition to shame.

MINI Hardtop Comparison

2022 MINI Hardtop vs the 2022 Chevy Spark and 2022 Kia Rio

Get style and substance in the new 2022 MINI Hardtop, see how the latest iconic MINI stacks up to the new 2022 Chevy Spark and 2022 Kia Rio. Enjoy everything from superior max horsepower and max torque to the convenient available Comfort Access Tailgate and refined Sensatec upholstery only in the new 2022 MINI Hardtop.

MINI Countryman Comparison

2022 MINI Countryman vs the 2022 Mazda CX-30 and 2022 Honda HR-V

The new 2022 MINI Countryman Countryman is built to impress from the inside, outside, and under the hoods. Enjoy a refined interior equipped with standard Sensatec upholstery, available Connected Navigation Plus with Apple CarPlay capability, and a MINI Touch Controller. As for potent power, the new MINI Countryman has the 2022 Mazda CX-30 and 2022 Honda HR-V beat, offering up to 301 horsepower and up to 331 lb-ft of torque!

MINI Countryman Plug-in Hybrid Comparison

2023 MINI Countryman Plug-in Hybrid vs the 2022 Chevy Bolt EUV and the 2022 Honda CR-V Hybrid

Unlock unmatched capabilities and range with the unmistakable new 2023 MINI Countryman Plug-in Hybrid. Load up the timeless compact SUV boasting distinct style and cutting-edge technology that the competition lacks. Review all the exciting eye-catching exclusive looks and amenities that include the Union Jack Tail lights and intuitive driver-friendly display.

Stop by ONYX Automotive today for a test drive

Find the perfect new or used MINI for your lifestyle and budget today at ONYX Automotive in Omaha, NE. At ONYX Automotive, our passionate team of experts are prepared to assist you with all your vehicle needs. From test drives to service appointments, we’ll walk with you and ensure a high-quality experience for you and your vehicle.

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