Land Rover Brand & Lifestyle

Learn more about the capable and luxurious Land Rover brand with help from the experts at ONYX Automotive! Discover all the ownership benefits, performances, amenities, and technology waiting for you behind the wheel of a new Land Rover model today. After you’ve uncovered all the amazing benefits, technology, and history, stop by our premium luxury dealership in Omaha, NE for a test drive.

Choose from a number of powerful, capable, and intelligent new Land Rover models to find the perfect luxury SUV for your lifestyle demands. The choice is yours between the new minimalist and refined Range Rover Evoque, the sleek and sophisticated new Range Rover Velar, the athletic and capable Range Rover Sport, the iconic and reliable Range Rover, and the bold and spacious Discovery Sport. And for enhanced off-road capability, we also offer the all-new Land Rover Defender.

Whatever Land Rover model and trim you decide on, our dealership keeps a wide range of Land Rover and other luxury brands in stock. Browse all our latest New and Certified Pre-Owned inventory waiting for you. Stop by our location in Omaha, NE and allow us to assist you in exploring the lifestyle that comes with the ownership of a quality, high-class vehicle. Be sure to explore all our latest Land Rover specials to unlock unparalleled savings today!

Land Rover Ownership Benefits

Their epic performances and first-class amenities are just the beginning of what new Land Rover models have to offer. You’ll also enjoy a slew of unique ownership benefits that add confidence to your overall experience. When you buy at ONYX Automotive, you can rest easy knowing you’ve got the best price and financing available thanks to our expert finance department. That’s not all, our service department is also always ready to take on any job big or small thanks to our state-of-the-art equipment and certified technicians. Find out all the perks waiting for you to take advantage of and make sure to browse all our latest monthly specials today to unlock even more savings! Additional Land Rover ownership benefits waiting for you at ONYX Automotive include:

  • Every new Land Rover vehicle is covered by a New Vehicle Limited Warranty for 4 years or 50,000 miles, whichever comes first.
  • Land Rover Owners Insurance, powered by Aon, you’ll receive exclusive coverage benefits at competitive rates.
  • All Land Rover vehicles still under warranty are covered by 24-Roadside Assistance.
  • New Land Rover vehicle, you are entitled to a complimentary two-hour lesson with a Land Rover Experience Driving School Instructor.
  • The Land Rover iGuide app is a virtual guide and digital owner’s manual for your new vehicle.

Land Rover History

Range Rover was first revealed to the world in 1970 with the promise of being the world’s most luxurious SUV. From the very beginning, Land Rover featured superb levels of sophistication, inherent capability, and design inspiration that together set it apart from the competition. Take a look back at Land Rover’s history below:

  • The design for the original vehicle was started in 1947 by Maurice Wilks.
  • In 1969, the Prototype Range Rover Velar was showcased with a permanent 4 Wheel Drive, split tailgate, clamshell bonnet, and continuous waistline.
  • In 1970, First Production 3-Door Range Rover was offered to the public to great success.
  • In 1981 the first-ever 4-Door Range Rover was released and offered more functionality.
  • In 1994 the Second Generation Range Rover was released, featuring its now-iconic silhouette and the introduction of rectangular headlamps
  • In 2001 the Third Generation Range Rover was built with a monocoque single shell body.
  • In 2005 all-new engine options were available that included a Supercharged 4.2 litre Petrol engine which delivered rapid performance.
  • In 2008, Land Rover and Jaguar were bought by Tata Motors from Ford.
  • In 2011 the Range Rover Evoque was produced and was quickly named ‘Car of the Year’ by numerous outlets.
  • In 2012 the fourth incarnation of the Range Rover was the first to feature a lightweight all-aluminum body and was instantly recognizable due to its long wheelbase and floating roof.
  • In 2015 the luxurious Range Rover SVAutobiography line was offered with Brushed Aluminum finishes and executive seating in the cabin.
  • In 2017 the new Range Rover Velar was released with updated capability, luxury, and refinement.
  • Also in 2017, a new Range Rover and Range Rover Sport PHEVs were made available to the public with impressive battery and range options.
  • Today, Land Rover continues to innovate and offer all-new powertrain, battery options, and all the latest intelligent technology.

Land Rover Performance

Find the perfect performance for your lifestyle demands today. Whether you’re looking for an efficient daily commuter, a powerful off-road warrior, or something in between, you are sure to discover a Land Rover right for you. Like the new Discovery Sport that offers a potent 2.0L P250 i4 engine with 246 horsepower while also producing 19 city and 23 highway mpg. That’s not all, the new Discovery Sport can also tow up to 4,409 lbs and offers an 8.3-inch ride height for a maximum wading depth of up to 23.6 inches! Or how about the Range Rover Sport, a dynamic SUV with numerous engine offerings including a 3.0L P360 i6 MHEV engine with 355 horsepower, the sophisticated 3.0L P400 i6 MHEV engine with 395 horsepower, or the unreal 5.0L V8 GAS engine with 518 horsepower. Keep reading to discover all the latest Land Rover performance offings, including:

  • Range Rover Velar offers up to 155 mph, up to 23 mpg, and up to 395 horsepower.
  • The 2022 Range Rover now features two powertrains, a 3.0L P360 i6 MHEV engine with 395 horsepower and 130 mph top speed or a twin-turbocharged 532 horsepower V8 engine with a top speed of 150 mph.
  • Defender comes equipped with a V8 engine with 518 horsepower, 461 lb-ft of torque, and a top speed of 149 mph.
    • The new 2022 Defender now offers an enhanced four-wheel-drive system to support its new electronic rear differential, enhanced anti-sway bars, and stiffer bushings
  • Land Rover models off-road capability derives from a combination of All-Wheel Drive (AWD) systems and unique, innovative all-terrain technologies.
  • All engines are equipped with Stop/Start technology and smart regenerative charging.
  • Available Terrain Response® 2 adapts the responses of your vehicle’s engine, gearbox differentials, and chassis systems to the driving conditions.
  • Electronic air suspension changes your vehicle’s height quickly, keeping all four wheels on the ground on uneven surfaces for a sure-footed, composed drive.
  • All-Terrain Progress Control (ATPC) enables you to set and maintain a steady speed in challenging conditions such as on mud, wet grass, ice, snow, and dirt roads.

Land Rover Technology

Stay safe and connected with the help of a new Land Rover model today, discover all the innovative and intuitive features waiting for you. Like the seamless Apple CarPlay® and Android Auto™ now standard across Land Rover vehicles, the high-definition Touch Pro™ Duo, and an available Meridian™ Surround Sound System. The impressive technology doesn’t stop there, all-new Land Rover models also come loaded with all the latest driver assistance features designed to help you unlock unparalleled peace of mind and driving confidence no matter the terrain or situation. Driver assistance features include everything from Terrain Response® and Dynamic Stability Control to Hill Descent Control®, a Rear-View Camera, and more. Additional impressive Land Rover safety features include:

  • ClearSight interior rear-view mirror that allows you to enjoy an unobstructed view, regardless of who or what is behind you.
  • LATCH points in the rear seats make it easy to install child seats, enabling quick and secure car seat installation.
  • Emergency Brake Assist is designed to understand when you apply the brakes quickly but without the necessary force to maximize stopping performance.
  • Emergency Braking is designed to mitigate the potential for a collision with other vehicles or pedestrians by applying the brakes to help reduce the severity of the possible impact.
  • Adaptive Cruise Control with Steering Assist provides moderate intervention, gently assisting with steering, acceleration, and braking to center the vehicle in lane, while maintaining a set distance from vehicles ahead.

Land Rover Design

Make a statement and relax in a bold and modern new Land Rover model today. Find the space and stylings you prefer all in one first-class package today. Explore all the distinctive exterior elements that elevate new Land Rover models past the competition. Leave your mark with the elegant yet rugged appearance featuring an athletic build, striking LED lights, and off-road-ready amenities. As for the interior, every new Land Rover model boasts a refined cabin loaded with promising space, dynamic varsity, and luxurious material options. Plus, Land Rover offers a wide range of available packs to enhance your ride even further. Choose from a Dynamic Handling Pack, Convenience Pack, Cold or Hot Climate Pack, and Premium Interior Upgrade Pack. Additional Land Rover interior and exterior features include:

  • Range Rover Sport offers available 5+2 Seats, multiple material options, and up to 59.5 cu-ft of cargo room.
  • Discovery Sport offers 5+2 Seat options and up to 60 cu-ft of cargo space.
    • The new 2022 Discovery Sport also includes standard equipment such as heated front seats, a new power liftgate, and a wireless charging pad
    • The newly available Third Row pack allows drivers to add additional third-row seating, cooling vents and USB ports for all three rows
  • Range Rover features standard Shadow Walnut Veneer, Ambient Interior Lighting, Three-Zone Climate Control, and Auto-Dimming Interior Rear-View Mirror.
  • Range Rover Velar offers an available 14-way driver memory front seat, available perforated grained leather and suede cloth seats, and available Ebony Morzine headlining.
  • Land Rover models offer an available with Rear Executive Class Seats, Convenience Fold with Remote Intelligent Seat Fold
  • Some Land Rover models also offer Automatic Access Height that works with electronic air suspension to lower the height for additional convenience.

Land Rover Comparison

2022 Range Rover Sport vs the 2022 Mercedes-Benz GLE 350 and the 2022 Audi Q8

2022 Range Rover Sport
Drivetrain: 4WD
Horsepower: 355
Torque: 365 lb-ft
Terrain Response®: Standard
Touch Pro™ Duo: Standard
Meridian™ Surround Sound System: Available
22-way Memory Front Seats: Standard
2022 Mercedes-Benz GLE 350
Drivetrain: RWD
Horsepower: 255
Torque: 273 lb-ft
Terrain Response®: Not Available
Touch Pro™ Duo: Not Available
Meridian™ Surround Sound System: Not Available
22-way Memory Front Seats: Not Available
2022 Audi Q8
Drivetrain: All-wheel
Horsepower: 335
Torque: 369 lb-ft
Terrain Response®: Not Available
Touch Pro™ Duo: Not Available
Meridian™ Surround Sound System: Not Available
22-way Memory Front Seats: Not Available

The new 2022 Range Rover Sport offers more power, versatility, and premium comforts than the new 2022 Mercedes-Benz GLE 350 and 2022 Audi Q8. Enjoy the off-road-ready 4WD drivetrain, unleash the thrilling 355 horsepower, and take on any job with ease thanks to the standard 365 lb-ft of torque. As for exclusive interior amenities, the new Range Rover Sport has you covered with its impressive standard Touch Pro™ Duo, available Meridian™ Surround Sound System, and relaxing 22-way Memory Front Seats. All features the competition lacks!

2022 Discovery Sport vs the 2022 Audi Q5 and the 2022 BMW X3

2022 Discovery Sport
Starting price: $44,600
Drivetrain: 4WD
Seats: 5-7
Pivi Pro Infotainment System: Standard
2022 Audi Q5
Starting price: $43,300
Drivetrain: AWD
Seats: 5
Pivi Pro Infotainment System: Not Available
2022 BMW X3
Starting price: $43,700
Drivetrain: RWD
Seats: 5
Pivi Pro Infotainment System: Not Available

Unlock superior space and next-level versatility for less with the new 2022 Discovery Sport than its top competitors. Enjoy the additional options the new Discovery Sport offers thanks to its seating for up to seven passengers and 60 cu-ft of cargo space. Don’t settle for the unimpressive new 2022 Audi Q5 or 2022 BMW X3. Take the new 2022 Discovery Sport off-road with confidence thanks to the standard all-wheel-drive system, 8.3-inch ride height, and maximum wading depth of up to 23.6 inches.

2022 Range Rover Velar vs the 2022 BMW X3 and the 2022 Porsche Macan

2022 Range Rover Velar P400 R-Dynamic HSE
Engine: 3.0-liter I-6
Horsepower: 395
Torque: 405 lb-ft
Max Luggage Volume: 70.1 cu-ft
2022 BMW X3
Engine: 3.0-liter I-6
Horsepower: 382
Torque: 365 lb-ft
Max Luggage Volume: 62.7 cu-ft
2022 Porsche Macan GTS
Engine: 2.9-liter V-6
Horsepower: 375
Torque: 383 lb-ft
Max Luggage Volume: 52.9 cu-ft

Take command and outperform the competition with the spacious new 2022 Range Rover Velar. Tailored to exceed all your expectations, the all-new Range Rover Velar P400 R-Dynamic HSE boasts an impressive and flexible 70.1 cu-ft of max luggage volume, refined materials options, and a slew of cutting-edge technology. Be bold and stand out thanks to the new Range Rover Velar’s bold 21" Style 5109, 5 spoke, Satin Dark Grey finish Wheels and immerse yourself with the premium Meridian™ 3D Surround Sound System that outplays the competition.

Land Rover FAQs

Land Rover manufactures new vehicles primarily in England and four other countries outside the UK.

Land Rover and Jaguar were bought by Tata Motors from Ford in 2008.

The first Land Rover was offered to the public in 1970.

Tata Motors, which is owned by Tata Group, is an Indian automotive manufacturer headquartered in Mumbai.

Maurice Wilks designed the first Land Rover model in 1947.

Yes, new Land Rover models offer Apple CarPlay® and Android Auto™.

New Land Rover models offer an available Meridian™ Surround Sound System.

Driver assistance features offered include Terrain Response®, Dynamic Stability Control, Hill Descent Control®, a Rear-View Camera, and more.

Every new Land Rover vehicle is covered by a New Vehicle Limited Warranty for 4 years or 50,000 miles, whichever comes first.

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Get directions to one of our locations:
ONYX Automotive 41.261783, -96.144919.