Jaguar car driving on road mountain in background.

Jaguar Brand and Lifestyle

Get to know the Jaguar brand and find the perfect Jaguar for your lifestyle and budget today. Discover Jaguar’s triumphant history and model collection below. See how Jaguar’s timeless design, innovative technology, and thrilling performances have kept it on the streets for nearly 100 years! Learn more about Jaguar’s impressive ownership benefits, iconic design details, innovative technology, epic performance offerings, and more below!

Choose from our wide selection of sleek and sophisticated new and pre-owned Jaguar SUVs, sedans, and sports cars. Explore our collection of stunning SUVs including the practical and efficient F-PACE, the agile and dynamic E-PACE, and the all-electric I-PACE SUV. And if you’re looking for thrills, the new F-TYPE sports car offers heart-pounding power and track-ready speed. And for an excellent and exciting daily commuter, the XF sedan boasts striking exterior styling and a refined interior loaded with premium amenities.

Jaguar Ownership Benefits

From enjoying all the latest trend-setting stylings and thrilling performance offerings to the refined interior amenities and intelligent technology, every new Jaguar is built with you and your family in mind. Plus, every new Jaguar vehicle comes equipped with a best-in-class, 5-year/60,000-mile coverage, which includes a new vehicle limited warranty, complimentary scheduled maintenance and roadside assistance, plus the extraordinary Jaguar InControl® Remote and Protect™ technology. 

  • Get support at the roadside 24 hours a day, every day of the year anywhere in the U.S. while your car is under warranty.
  • Jaguar Owners Insurance, powered by Aon offers exclusive coverage benefits at competitive rates.
  • The Jaguar InControl® system’s intelligent solutions connect you and your vehicle to the outside world helping to improve and enrich your ownership and driving experience.
  • New Jaguar car comes with reassuring, comprehensive warranty and service programs.

Jaguar History

  • Founded as Swallow Sidecar Company by Sir William Lyons in 1922.
  • Renamed “Jaguar Cars Limited” after the Second World War.
  • In 1935 the first Jaguar car, the SS Jaguar was produced.
  • In 1948 the XK120 was launched to great success.
  • The ‘120’ refers to the car’s top speed, making it the world’s fastest production car.
  • In 1948, the first post-war model was the Mark V available with either 2.5- or 3.5-litre engines.
  • In the 1950s, Jaguar created the world’s first disc brake.
  • In 1950, the Mark VII saloon was released with the American market in mind.
  • Le Mans 24 Hours racing victories in 1951 and 1953 with the C-Type, then in 1955, 1956, and 1957 with the D-Type.
  • In 1961, Jaguar launched the iconic and timeless E-Type.
  • In 2015 the first SUV from Jaguar, the F-Pace compact luxury crossover SUV was introduced.
  • In 2017, the Jaguar E-Pace compact SUV was introduced.
  • In 2018, Jaguar’s first electric car (the I-PACE) was introduced.

Jaguar Design

Every new Jaguar features Jaguar’s signature aesthetics, from their sophisticated signature headlights and bold grille to their sleek curves that evoke emotion and modern wheel options that open the doors to added personalization. Explore a few of the many design details found inside and out of the latest Jaguar models.

  • Jaguar E-PACE exterior features a modern mesh grille, new LED headlights with “double J-blade” daytime running lights, and 18” 9-Spoke ‘Style 9008’ Alloy Wheels.
  • Jaguar E-PACE interior amenities feature Grained Leather 10-way electric front seats, 52.7 cu-ft of cargo space, a deep center console, and a large glove compartment.
  • Jaguar XF interior features Grained Leather Seats, Light Oyster Morzine headlining, and 12-way heated electric front seats with 2-way manual headrests.
  • Jaguar F-TYPE offers Sport Seats with Grained Leather and Suede Cloth Facings, 12-way Electric Front Seats with Memory, available Ebony Suede Cloth headlining, and available Delta aluminum center console.

Jaguar Technology

Every new Jaguar model is built to impress, offering a slew of always-ready features engineered to let you get the most out of every drive. Enjoy Jaguar Drive Control with Dynamic and Eco Mode. Take on any season with confidence thanks to the available All-Wheel Drive with Intelligent Driveline Dynamics. As for next-level innovation, the new 90 kWh battery of the I-PACE is made up of high-energy density, lithium-ion pouch cells and is designed to support longevity and periods of sustained maximum power. Additional performance offerings found throughout Jaguar’s fleet include:

  • Jaguar E-PACE performance features standard P250 AWD, 246 horsepower, 143 mph top speed, and 0-60 mph in 6.7 seconds.
  • Jaguar F-PACE features 246 horsepower and an available;e 5.0L P550 i8 engine with 550 horsepower.
  • Jaguar XF performance features a 246 horsepower 2.0L P250 i4 engine, 149 top speed, and 28 combined mpg.
  • Jaguar F-TYPE offers numerous engine options including a 2.0L i4 296 hp Turbocharged, 3.0L 380 hp V6 supercharged, and a 5.0L 575 hp supercharged.
  • Jaguar F-TYPE features Active Sports Exhaust, Open Differential with Torque Vectoring by Braking, and available Switchable Active Sports Exhaust.

2021 Jaguar E-PACE Comparison

2021 Jaguar E-PACE vs the 2021 Volvo XC40 and the 2021 Mercedes-Benz GLA 250

2021 Jaguar E-PACE
Engine: AWD
Drivetrain: 134 hp
Transmission: 9 speed automatic
Horsepower: 246
Torque: 269 lb-ft

2021 Volvo XC40
Engine: 2.0L Turbo I4
Drivetrain: FWD
Transmission: 9 speed automatic 7-speed dual-clutch automated manual
Horsepower: 208
Torque: 258 lb-ft

2021 Mercedes-Benz GLA 250
Engine: 2.0L Turbo I4
Drivetrain: FWD
Transmission: 8 speed shiftable automatic
Horsepower: 187
Torque: 221 lb-ft

Unlock next-level thrills with the new 2021 Jaguar E-PACE. Take command of the power and capability you deserve! No matter the season, terrain, or situation, the new 2021 Jaguar E-PACE has you covered with a competition-crushing all-wheel-drive powertrain paired with a standard 246 and 269 lb-ft of torque. A standard feature lacking in the new 2021 Volvo XC40 2021 Mercedes-Benz GLA 250.

2021 Jaguar F-PACE Comparison

2021 Jaguar F-PACE vs the 2021 Audi Q5 and the 2021 Porsche Macan

2021 Jaguar F-PACE
Max Luggage Volume: 69.1
Curved-glass screen: Standard 11.4-inch
Meridian Audio System: Standard
Apple CarPlay ®: Standard

2021 Audi Q5
Max Luggage Volume: 53.1
Curved-glass screen: Not available
Meridian Audio System: Not available
Apple CarPlay ®: Standard

2021 Porsche Macan
Max Luggage Volume: 52.9
Curved-glass screen: Not available
Meridian Audio System: Not available
Apple CarPlay ®: Standard

The new 2021 Jaguar F-PACE has been purpose-built with you and all your loved ones in mind.
Drive with added confidence in any situation knowing the advanced all-wheel-drive system and enhanced drive modes have your back. Discover a slew of impressive intuitive premium technology the competition lacks and unlock next-level space perfect for a road trip or carpool.

2021 Jaguar XF Comparison

2021 Jaguar XF vs the 2021 Audi A6 and the 2021 BMW 5-Series

2021 Jaguar XF
Starting Price: $43,995
Engine: 2.0L P250 i4 GAS
Fuel Economy: 25 city / 33 hwy mph
Horsepower: 247
Torque: 269 lb-ft

2021 Audi A6
Starting Price: $54,900
Engine: 2.0-liter I-4
Fuel Economy: 23 city / 31 hwy mph
Horsepower: 248
Torque: 273 lb-ft

2021 BMW 5-Series
Starting Price: $54,200
Engine: 2.0-liter I-4
Fuel Economy: 25 city / 33 hwy mph
Horsepower: 248
Torque: 258 lb-ft

Get more power for less money only in the new 2021 Jaguar XF! Why spend over $10,000 more to get less power and premium amenities. Enjoy thrilling power and advanced technology like the exclusive Pivi with an 11.4” Touchscreen, Meridian™ Sound System, and more top-notch safety features the competition lacks.

2021 Jaguar F-TYPE Comparison

2021 Jaguar F-TYPE vs the 2021 BMW Z4 and the 2021 Audi TT

2021 Jaguar F-TYPE
Horsepower: 296
Torque: 295 lb-ft
Max Cargo Room: 14.4 cu-ft
Front Shoulder Room: 56.5 “

2021 BMW Z4
Horsepower: 255
Torque: 295 lb-ft
Max Cargo Room: 9.9 cu-ft
Front Shoulder Room: 54.3 “

2021 Audi TT
Horsepower: 220
Torque: 258 lb-ft
Max Cargo Room: 12.0 cu-ft
Front Shoulder Room: 53.6 “

Make an entrance with the exciting new 2021 Jaguar F-TYPE, discover all the impressive power and space waiting for you inside and under the hood. Discover a slew of next-level standard horsepower with the new 2021 Jaguar F-TYPE’s 2.0L i4 296 horsepower turbocharged engine, offering more power than both the new 2021 BMW Z4 and 2021 Audi TT. The new F-TYPE also comes equipped with an Active Sports Exhaust, Open Differential with Torque Vectoring by Braking, a high-resolution 12.3” Interactive Driver Display, and more!

Stop by ONYX Automotive today for a test drive

Find the perfect new or used Jaguar for your lifestyle and budget today at ONYX Automotive in Omaha, NE. At ONYX Automotive, our passionate team of experts are prepared to assist you with all your vehicle needs. From test drives to service appointments, we’ll walk with you and ensure a high-quality experience for you and your vehicle.

Jaguar FAQs

Jaguar was founded as Swallow Sidecar Company by Sir William Lyons in 1922.

Sir William Lyons.

Jaguar was renamed “Jaguar Cars Limited” after the Second World War.

In 1935 the first Jaguar car, the SS Jaguar was released.

New Jaguar models feature a best-in-class, 5-year/60,000-mile coverage, which includes a new vehicle limited warranty, complimentary scheduled maintenance and roadside assistance, plus the extraordinary Jaguar InControl® Remote and Protect™ technology.

The new Jaguar E-PACE starts at $39,950.

The new Jaguar E-PACE features 246 horsepower, 143 mph top speed, and 0-60 mph in 6.7 seconds.

The starting price of the new Jaguar F-PACE is $49,995.

The new Jaguar F-PACE comes equipped with 246 horsepower.

The new Jaguar F-PACE offers a Pivi with an 11.4" Touchscreen.

Jaguars offer a premium Meridian™ Sound System.

The new Jaguar XF starts at $43,995.

The new Jaguar XF features 246 horsepower and does 0-60 mph in 6.5 seconds.

The starting price of the new Jaguar F-TYPE is $61,600.


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