BMW Lineup

BMW Brand & Lifestyle

Learn more about the brand behind The Ultimate Driving Machine with help from the experts at ONYX Automotive! Discover all the ownership benefits, performances, amenities, and technology waiting for you behind the wheel. Journey through BMW’s lauded history to uncover all standout moments that helped cement it as one of the most recognizable, rewarded, and respected brands on the market today.

After you’ve uncovered all the amazing benefits, technology, and history, stop by our premium luxury dealership in Omaha, NE for a test drive. Choose from a number of impressively crafted and thrilling BMW models. If you’re on the market for something sleek and sporty, you can’t go wrong with a new 3 Series, 5 Series, or executive 7 Series sedan. For something bold, powerful, and versatile, BMW offers a wide range of capable SUVs built to impress. The latest BMW X5, X6, and X7 SUV all offer a spacious interior, potnet power, and a wide range of premium amenities. For something in between a sleek sedan and roomy SUV, BMW offers numerous attention stealing SAV models. Explore all your sporty SUV offers that include the compact X1, the silky X2, the sophisticated X3, or the unmistakable X4.

Whatever make or model you decide on, our dealership keeps a wide range of BMW and other luxury brands in stock. Browse all our latest New and Certified Pre-Owned inventory waiting for you. Stop by our location in Omaha, NE and allow us to assist you in exploring the lifestyle that comes with the ownership of a quality, high-class vehicle. Be sure to explore all our latest BMW specials to unlock unparalleled savings today!

New BMW Model Research

BMW Ownership Benefits

When you choose BMW, not only will you enjoy The Ultimate Driving Machine but you will also get to experience what first-class customer service is really like. From access to the BMW Ultimate Care and BMW Ultimate Service programs to our world-class service department and competitive financing rates, we understand that buying your BMW is just the beginning of your journey with us. BMW ownership benefits offered at ONYX Automotive includes:

  • BMW warranty protection for the first four years or 50,000 miles
  • Available BMW Maintenance Program that covers all factory-recommended maintenance services
  • BMWGENIUS™ product experts that can assist you in finding the perfect vehicle to suit your lifestyle and needs
  • BMW ENCORE™, every new car customer at The BMW Store is invited to return to the center for a free, personalized tour of your new vehicle
  • Roadside Assistance is ready when you are – 24 hours a day, 365 days a year

BMW Performance

Conquer all corners and competition with a new BMW. Experience class-leading power, innovative fuel economy, and track-ready handles. See how BMW continues to captivate new and old drivers alike, living up to its name as “The Ultimate Driving Machine” and their “Sheer Driving Pleasure” slogan. No matter where your journey takes you (on or off-road) BMW has the perfect model for you. Uncover a few of the many performance highlights and offerings BMW has to offer throughout their lineup include:

  • Available xDrive all-wheel-drive system
  • Multi-link front axle suspension with spring struts
  • Available Launch Control and Brake Energy Regeneration
  • Near-perfect 50/50 weight distribution
  • Driving Dynamics Control with ECO PRO, COMFORT, and SPORT modes
  • Standard ultra-smooth shifts from the 8-speed STEPTRONIC Sport Automatic transmission

BMW Technology

Stay connected and safe with BMW’s wide range of intelligent technology. Learn more about how BMW brings together all the latest technologies to enhance your overall driving experience every time you take a seat behind the wheel. Don’t settle for anything less than the best when it comes to the level and quality of BMW’s entertainment and safety technology that includes:

  • Apple Carplay™ and Android Auto™ compatibility
  • Active Driving Assistant and Daytime Pedestrian Protection
  • Frontal Collision Warning with City Collision Mitigation
  • Lane Departure Warning and Active Blind Spot Detection
  • BMW Live Cockpit Professional and BMW’s iDrive 7.0 Operating System
  • Available 12.3″ Digital Instrument Cluster and 10.25″ Central Information Display
  • Available full-color Head-up Display

BMW Premium Comforts

Sit back, relax, and enjoy a luxurious ride unlike anything else on the market. Experience a level of premium comforts that goes above and beyond all your expectations. See how BMW’s latest amenities empower you to personalize your comfort to your heart’s content. Breath a little better with enhanced cabin filters and stay cool with premium AC settings. Get the comfort you expect on-demand with intuitive memory controls. Additional premium comforts found throughout BMW’s lineup include:

  • Available Comfort Seats in Nappa Leather
  • Standard BMW Digital Key
  • Available Surround View with Remote 3D View
  • Standard Power Tailgate
  • HiFi Sound System with a 205-watt digital amplifier and 12 speakers
  • Available illuminated trim interior

BMW History

Journey throughout BMW’s historical highlights, see how BMW paved its way to fame in glory. Explore all the key cornerstones that helped establish BMW to what it has become known as today, “ The Ultimate Driving Machine”. Start from the very beginning to the present day to see how BMW built one of the oldest and most successful companies ever!

  • BMW’s official founded on March 7, 1916
  • 1917 the company became known as Bayerische Motoren Werke GmbH
  • BMW began production of motorcycle engines and then motorcycles after World War I
  • 1928 BMW began producing automobiles
  • 1932, the BMW 3/20 became the first BMW automobile designed entirely by BMW
  • 1936, the BMW 328 sports car replaced the 315/1 and 319/1
  • 1954, BMW began the development of a sports car based on the platform of the BMW 502 luxury sedan
  • 1955, BMW 507 roadster was introduced at the Waldorf-Astoria Hotel in New York
  • 1962, BMW New Class four-door sedans were introduced
  • 1965, the New Class range was expanded with the New Class Coupés luxury models
  • 1968, production of the BMW M30 engine began
  • 1978, BMW M1 was BMW’s first mid-engined sports car
  • 1983, BMW introduced its first diesel engine, the BMW M21
  • 1985, BMW M3 was introduced
  • 1989 the 8 Series was released, becoming BMW’s first V8 engine in 25 years
  • 1994, BMW bought the British Rover Group
  • 1999 BMW introduced its first SUV, the X5
  • 2008 BMW’s first turbocharged V8 engine, the BMW N63 was introduced
  • 2013 BMW released their first electric car, the BMW i3

BMW Awards and Accolades

Explore some of the latest awards and accolades BMW has received. From top-tier quality awards and best-buy rewards to performance and more, BMW has continued to outshine and outperform the competition in a wide array of categories including:

  • 2020 BMW X6 received the “Highest Quality” upper midsize premium SUV by J.D. Powers
  • Kelly Blue Book awarded BMW X5 as a “Best Buy 2020” in the Midsize Luxury SUV category
  • 2020 BMW 8 Series was named the “Highest Quality” large premium car by J.D. Powers
  • BMW 3 Series has the most consecutive appearances on Car and Driver’s 10Best award list
  • J.D. Power named the 2020 BMW X4, 2020 BMW X6, and 2020 BMW 7 Series a “Best Performance” in their classes

BMW Brand FAQs

BMW letters stand for Bayerische Motoren Werke GmbH.

The nickname “Beamer” comes from Great Britain – and originally served to distinguish it from a British manufacturer whose motorcycles bore the nickname “Beezer”.

The BMW Logo features inverse Bavarian colors since it was the company’s home state. The reason for this inverse order of blue and white in the BMW logo was the local trademark law at the time, which forbade the use of state coats of arms or other symbols of sovereignty on commercial logos.

BMW was created in 1917 by the Munich firm Rapp-Motorenwerke. The company was incorporated into Knorr-Bremse AG in 1920 before being founded again as BMW AG in 1922. It was the successor of Bayerische Flugzeugwerke AG, founded in 1916. 1916 is therefore considered BMW’s founding year.

  • BMW Maintenance Program: Covers all factory-recommended maintenance services – from oil, filter, and fluid changes to new brake pads and discs, spark plugs, and wiper blades.
  • BMW TeleService: Part of the BMW ConnectedDrive services included with your vehicle – can contact a BMW center when maintenance is required.
  • Roadside Assistance: Ready when you are – 24 hours a day, 365 days a year, for the first four years. And with no mileage restrictions, you can feel free to go wherever the road takes you.
  • BMW Warranty: BMW warranty protection for the first four years or 50,000 miles.

The first key to the meaning of the BMW logo is its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW. A 1929 BMW ad depicts the BMW emblem, complete with the four colored quadrants, in a spinning airplane propeller. The interpretation that the BMW logo represents a propeller has endured ever since.

BMW warranty protection is for the first four years or 50,000 miles.

Yes, BMW offers comprehensive, expert care through a variety of Ultimate Care plans. Extend your coverage by up to four years – and save up to 30% on included maintenance by paying in advance.

Benefits of the BMW Warranty Extended Service Contracts include:

  • 100% original BMW replacement parts
  • 24-hour BMW roadside assistance
  • Covered repairs performed at an authorized BMW facility by trained BMW technicians
  • Protection of your vehicle’s performance and resale value

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14800 Branch St • Omaha, NE 68154

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